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GS1 Digital Link QR Codes

Webinar Series

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Session 1: Greenpage - held Wednesday 15th January 2025

Loyalty via Transparency: Making the Most of the GS1 QR Code Opportunity

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Speaker: Niall Quirke, Founder Greenpage

Helping brands convert and retain customers through the power of trustworthy sustainability

What you'll learn about on this webinar:

  • How to attract customers with an engaging sustainability profile
  • Using sustainability markers on your ecommerce pages to convert more customers
  • How product transparency with GS1 compliant QR codes can build customer retention and loyalty. 

On this webinar our guest speaker, Niall outlined the benefits of building your customer experience and loyalty strategy around product transparency. During the session Niall also gave attendess an inside look at some of the key features of the Greenpage platform.

Session 2: OrcaScan - held Wednesday 22nd January 2025

Creating innovative customer experiences with OrcaScan's barcode solutions platform

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Speaker: Tim Hill, Partnership Manager, OrcaScan

Orca Scan is the one-stop platform for all things barcodes enabling anyone to build a barcode system without code or technical skills. Barcode creation, printing, and scanning come together in a simple to use solution that works everywhere.

Over the past 7 years, the OrcaScan team has worked with over 300,000 users globally to simplify barcode technology. The lessons learned from working closely with users helps simplify the migration to GS1 Digital Link.

On this webinar our guest speaker, Tim will showcase how GS1 members have used Orca Scan's Digital Link solution to create QR codes powered by GS1 to deliver innovative customer experiences. 

Session 3: Digital Link - held Wednesday 29th January 2025 

2025: A New Era – How 2D Barcodes Are Redefining Business

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Speakers: Paula Rivero, CEO, Digital Link & Stephanie Idrobo, Business Development Manager, Digital Link

On this webinar you'll learn about:

  • 2D Codes: The transition to 2D barcodes and their impact on commerce.
  • Regulatory Compliance as a Marketing Advantage: How 2D codes turn compliance into a powerful tool.
  • Building Consumer Trust with the Digital Product Passport (DPP): Leveraging transparency to foster loyalty.
  • Engaging with Dynamic Packaging Campaigns: Real-world examples of how brands use 2D codes to connect and convert.
  • Case Studies: Success stories from Irish companies already utilising 2D codes effectively.

On this webinar our guest speaker, Paula will share some case studies from Ireland and abroad, showcasing how the Digital Link platform can help you share your brand story and to connect with and convert customers.

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About this webinar series

As brands and retailers in Ireland, and globally, commence the transition to QR codes on consumer product packs, GS1 Ireland brings you this webinar series to educate and inform about the migration, and to share case studies and examples from around the world. We introduce some of the platforms and solutions available to brands to build their GS1 Digital Link experience through the adoption of QR Codes powered by GS1 standards.

To keep up-to-date and to receive future notifications of new resources, events, and training courses join our specific QR code mailing list.  

Webinar Host: Maria Svejdar, Head of Retail, GS1 Ireland

Want to discuss a pilot or simply need more information to get started? Why not book a Teams call with Maria.